The Goddess Guide to Branding

Branding is not only more fun with a goddess to guide you—it’s also more powerful.

In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. 
 
Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed: 

• Laura Modi (CEO & Co-Founder Bobbie)
• Sallie Krawcheck (CEO & Founder Ellevest)
• Georgina Gooley (Co-Founder Billie)
• Sophie Bambuck (CMO The North Face)
• Sali Christeson (CEO & Founder Argent)
• Susan Griffin-Black (Co-CEO & Co-Founder EO Products)
• Alexandra Fine (CEO & Founder Dame)
• Sashee Chandran (CEO & Founder Tea Drops)

and more…
 
The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to "get" it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure.
 
If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.

“Archetypes are such powerful tools when building the identity of your brand. The goddess system shared in this book is brilliant because it blows past feminine stereotypes and gets to deeper truths that can make a real, emotional impact.”  —Michelle Wong, CMO Sprinkles
 
“So few brands authentically and deeply resonate with their customers. This book is for anyone looking to build a brand that is true and lasting.” —Dawn Dobras, Founder/GP Capital F VC/ fmr CEO Credo Beauty
 
“The female founders who share their stories in this book illuminate many facets and dimensions of the entrepreneurial and brand-building journey. They bring to light strategies and tools that can inspire you in the realization, and flourishing, of your dreams.” —Renata Cambauva, Creative Director + Founder Hey Babe LA

Jane McCarthy is a brand strategist with over a decade of experience in advertising. She has collaborated with both global and local brands in a variety of categories, from energy to confections. Her emphasis is on leveraging archetypes to unlock a brand’s true essence and power. She graduated from the University of St. Andrews in Scotland with an MA in International Relations & Business.
 
Kate McAndrew is a venture capitalist with a passion for investing in women-led startups. She is the Co-Founder and General Partner at Baukunst, a $100M VC fund investing in startups at the frontiers of technology and design. Since 2012, Kate has invested in over 70 companies at the concept stage, helping founding teams build their brands, and their businesses, from scratch. She graduated from McGill University in Montreal with a degree in Cultural Studies/Critical Theory and Analysis.
 
Jane McCarthy and Kate McAndrew are sisters who share a deep commitment to elevating women and the archetypal feminine in business. In 2024, they launched the Goddess Office to further this mission.

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