Content Marketing In A Week
Engage Your Audience With Compelling Content In Seven Simple Steps
$39.89
- Paperback
128 pages
- Release Date
10 May 2016
Summary
CIM (Chartered Institute of Marketing) Book of the Month May 2016
Content marketing just got easier
Content marketing is one of today’s growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It’s a strategy that requires careful thought, clear objectives and goals,…
Book Details
| ISBN-13: | 9781473608252 |
|---|---|
| ISBN-10: | 1473608252 |
| Author: | Jane Heaton |
| Publisher: | John Murray Press |
| Imprint: | Teach Yourself |
| Format: | Paperback |
| Number of Pages: | 128 |
| Release Date: | 10 May 2016 |
| Weight: | 110g |
| Dimensions: | 196mm x 128mm x 12mm |
| Series: | In a Week |
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About The Author
Jane Heaton
Jane Heaton is a marketing consultant, content specialist and writer who helps people master the principles and practice of marketing and communications, from strategy to execution. A member of the CIM and a Chartered Marketer, Jane developed her business and marketing expertise in a small ad agency, in regional newspaper publishing and for brands such as Shell and Cable & Wireless - through hands-on experience and setting up and leading marketing teams. She started Jane Heaton Associates in 2000 to give businesses of all sizes access to expert marketing advice and skills - easily and cost effectively.
As marketing becomes more complex, Jane believes marketers must be able to confidently apply the essential core principles of marketing and think in a joined-up way in order to manage the growing choice of tools and tactics and deploy them successfully. Today she uses her wide ranging experience and a blend of consultancy, mentoring, training, and coaching to enable individuals and teams to create well-written, well-produced content as part of a clear, focused marketing strategy.
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