Hidden in Plain Sight
how to create extraordinary products for tomorrow's customers
$55.58
- Hardcover
256 pages
- Release Date
7 May 2013
Summary
Unveiling the Consumer Code: Hidden in Plain Sight
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day and how they effect our buying decisions.
Future-…
Book Details
| ISBN-13: | 9780062125699 |
|---|---|
| ISBN-10: | 0062125699 |
| Author: | Jan Chipchase, Simon Steinhardt |
| Publisher: | HarperCollins Publishers Inc |
| Imprint: | Harper Business |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 7 May 2013 |
| Weight: | 408g |
| Dimensions: | 229mm x 152mm x 23mm |
What They're Saying
Critics Review
”…a lively, thought-provoking, and often humorous read.” – Publishers Weekly
”…a lively, thought-provoking, and often humorous read.” – Publishers Weekly
About The Author
Jan Chipchase
Jan Chipchase is the Executive Creative Director of Global Insights at frog, a global innovation consultancy, where he runs the design research practice. He was also the senior design strategist and principal scientist at Nokia’s research laboratory. He has over 25 patents granted or pending, and his research is widely published in leading international media including the New York Times, BBC, Business Week, The Economist, Wired, Welt, Stern and Nikkei. Fortune named him “one of the 50 smartest people in tech.” He lives in Shanghai, China but travels extensively and frequently throughout the world.
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