Strategic Branding in Tourism
Build and Elevate Your Travel Brand Identity
$95.16
- Hardcover
296 pages
- Release Date
23 April 2026
Summary
Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.
Strategic Branding in Tourism is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transfor…
Book Details
| ISBN-13: | 9781398623729 |
|---|---|
| ISBN-10: | 1398623725 |
| Author: | Jamie-Lee Abtar |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 296 |
| Release Date: | 23 April 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
About The Author
Jamie-Lee Abtar
Jamie-Lee Abtar
Jamie-Lee Abtar is a strategic brand builder and senior marketing leader with over 15 years’ experience helping travel, leisure, and hospitality brands elevate their identity and drive sustainable commercial growth. Her career spans tourism boards, tour operators, agencies, and global campaigns, giving her a rare cross-industry perspective on what truly moves travellers from interest to action.
Based in London, UK, Jamie-Lee is the Brand & Strategy Director at Mirabelle Communications, where she works with travel and hospitality brands to develop clear positioning, compelling storytelling, and long-term commercial growth.
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