xGenius

Eye-opening. An essential read for any football fan. – Jamie Carragher I get it now! A concise and witty explanation of xG … a brilliant read. – Kevin Day, author of ‘Who are Ya?’ and The Price of Football podcaster A fascinating, entertaining delve into the science behind the magic … accessibly insightful to those of us who lean more towards romanticism. – Daniel Gray, author of ‘Saturday 3pm’ An interesting insight into how analytics is currently being used by clubs… – Stefan Szymanski, author of ‘Soccernomics’ Fascinating and convincing explanation and analysis of this complex subject. This book will revolutionise how fans understand the game. – Dr Kevin Moore, National Football Museum Director This xG way of thinking has changed the way fans view football. Forever. – David Sumpter, author of ‘Soccermatics’ xGenius opened my eyes to a different way of thinking … This book will play a vital role bringing xG closer to the mainstream. – David Jones, Sky Sports presenter All I talk about is xG nowadays, mainly thanks to this book. As someone who is big into analytics in my own sport, it’s been fascinating to learn about how data impacts football. The insights in the book and learnings about xG are incredibly interesting, and it’s something I really would love my own club Sheffield United to take on board more than they have in the past! – Matt Fitzpatrick, English professional golfer

James Tippett is a Sports Partnerships Manager at Oddschecker and WhoScored and previously worked as a football analyst at Smartodds, a betting consultancy founded and run by Brentford FC owner Matthew Benham. He is the author of The Expected Goals Philosophy.