"Welcome to International Business Third Edition (IB)-a cutting-edge platform for learning about international business. Interactive, modular, and innovative, this easy-touse textbook answers two key questions: 1. What does today's global market look like? 2. How do businesses succeed within the global market?"--
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Summary
"Welcome to International Business Third Edition (IB)-a cutting-edge platform for learning about international business. Interactive, modular, and innovative, this easy-touse textbook answers two key questions: 1. What does today's global market look like? 2. How do businesses succeed within the global market?"--
Description
An incisive and comprehensive exploration of international business in the modern world
In the newly updated third edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This latest edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as new Mini-Simulation activities, explorations of the Covid-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, new whiteboard animations, a video and podcast series, and new case studies on equity, diversity, and inclusion at Microsoft. International Business efficiently prepares students for the global economy and transforms the authors' impressive international experience at multi-national corporations into an indispensable pedagogical resource.
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