Paperback
Plan, write, and implement winning communication strategies for any organization.
Strategic Communication, 2nd Edition
Campaign Planning
$106.99
- Paperback
320 pages
- Release Date
21 September 2016
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Summary
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium, and long-term needs and to how organizations deal with issues.
The framework followed in Strategic Communication can be used for strategic planning in a r…
Book Details
| ISBN-13: | 9780190303761 |
|---|---|
| ISBN-10: | 019030376X |
| Author: | James Mahoney |
| Publisher: | Oxford University Press Australia |
| Imprint: | OUP Australia and New Zealand |
| Format: | Paperback |
| Number of Pages: | 320 |
| Edition: | 2nd |
| Release Date: | 21 September 2016 |
| Weight: | 476g |
| Dimensions: | 246mm x 170mm x 15mm |
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About The Author
James Mahoney
James Mahoney: former Head, Communication Discipline, Faculty of Arts and Design, University of Canberra.
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