INDISPENSABLE by James M. Kerr, Hardcover, 9781630061838 | Buy online at The Nile
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INDISPENSABLE

Build and Lead A Company Customers Can't Live Without

Author: James M. Kerr  

Hardcover

HUMANIX BOOKS NATIONAL MARKETING & PR PLAN25,000 Announced 1st Print > 4,000 GoalNATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to MAINSTREAM & Business Media Author will hire a PublicistNEWSMAX TV > Jim Kerr will be a guest on Newsmax TV shows starting week of 01/26/2021 publication & continuing through March 2021Chris Salcedo ShowNational ReportJohn Bachman NowAmerican AgendaStinchfieldGreg Kelly ReportsSpicer & CoSaturday ReportThe Howie Carr ShowConversations with Nancy BrinkerNATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of 01/26/2021NEWSMAX ADS: TV/Print/Online/Social/Emails/TextsNewsMax Social Media & WebsiteTexts – 2mmEmails – 5mm namesFacebook Posts – 1.4mm circTwitter Posts – 120k circYouTube – 130k circ (3 Bookumentary segments)Breaking links, 25mm pageviews monthlyIn Article Links, 52mm pageviews monthlyBanner Ads, 25mm pageviews monthlyFeed Network, 1.3B impressions monthlyEVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.NEWSMAX.COM has approximately 10 million unique visitors.NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formatsNEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.National AdvertisingSocial Media – Google paid search & display campaigns; Facebook paid campaigns

OUTSTANDING LEADERS MAKE BUSINESSES INDISPENSIBLEThe Merriam-Webster Dictionary defines "Indispensable" as being absolutely necessary and not subject to being set aside or neglected. INDISPENSIBLE: Be the Leader Your Company AND Customers Can't Live Without provides a framework that you can follow to transform your business and features dozens of

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HUMANIX BOOKS NATIONAL MARKETING & PR PLAN25,000 Announced 1st Print > 4,000 GoalNATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to MAINSTREAM & Business Media Author will hire a PublicistNEWSMAX TV > Jim Kerr will be a guest on Newsmax TV shows starting week of 01/26/2021 publication & continuing through March 2021Chris Salcedo ShowNational ReportJohn Bachman NowAmerican AgendaStinchfieldGreg Kelly ReportsSpicer & CoSaturday ReportThe Howie Carr ShowConversations with Nancy BrinkerNATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of 01/26/2021NEWSMAX ADS: TV/Print/Online/Social/Emails/TextsNewsMax Social Media & WebsiteTexts – 2mmEmails – 5mm namesFacebook Posts – 1.4mm circTwitter Posts – 120k circYouTube – 130k circ (3 Bookumentary segments)Breaking links, 25mm pageviews monthlyIn Article Links, 52mm pageviews monthlyBanner Ads, 25mm pageviews monthlyFeed Network, 1.3B impressions monthlyEVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.NEWSMAX.COM has approximately 10 million unique visitors.NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formatsNEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.National AdvertisingSocial Media – Google paid search & display campaigns; Facebook paid campaigns

OUTSTANDING LEADERS MAKE BUSINESSES INDISPENSIBLEThe Merriam-Webster Dictionary defines "Indispensable" as being absolutely necessary and not subject to being set aside or neglected. INDISPENSIBLE: Be the Leader Your Company AND Customers Can't Live Without provides a framework that you can follow to transform your business and features dozens of

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Description

OUTSTANDING LEADERS MAKE BUSINESSES INDISPENSIBLEThe Merriam-Webster Dictionary defines "Indispensable" as being absolutely necessary and not subject to being set aside or neglected. INDISPENSIBLE: Be the Leader Your Company AND Customers Can't Live Without provides a framework that you can follow to transform your business and features dozens of examples from industry including those drawn from Amazon, Uber, Facebook and more. Each business example illustrates how the concepts offered in the book are already being used to make businesses indispensable in the marketplace. Keep in mind, though, only your customers can decide if your business is indispensability. Indeed, what we think of our businesses and their ability to delight our customers is irrelevant. It is customers who determine who is indispensable. We don't get a vote on that. However, there are steps that we can take to improve our chances.A Leader's pursuit of greatness for his or her company is important, but, it's not enough, and a business does not become indispensable by accident. Outstanding leadership is essential to bring a company from greatness to indispensability. This is an important distinction because anything less than outstanding leadership will not suffice. Why? Outstanding leaders lead by example. They demonstrate desired qualities and behaviors to their followers through their actions and conduct. By doing so, these leaders put forth a sense that they and their teams share the same goals and aspirations, and, that together, they are going to go about achieving these ambitions as one. Indispensable businesses share a common purpose so they need leaders that can set the example.As you read the book, you will come to recognize how vital TRUE leadership is to helping your business become indispensable. Regardless of your rank or position, you must study, learn, exemplify and LIVE these essential behaviors to be able to provide the people you work with and serve:A Captivating Vision: Outstanding leaders can articulate a vision for the future that every staff member can understand and buy-in to. This vision becomes the stuff of rallying cries and establishes the common goal that leader and team will share. Outstanding leadership is required to articulate the vision of being indispensable and to work to drive it deep into the enterprise. If the troops don't "get" it, they won't follow. Active Direction-Setting: Next, a game plan for execution must be built in support of that vision. But, building a plan without engaged direction-setting will not suffice. Outstanding leaders at every level will be fully involved, monitoring progress and charting the course for execution throughout their firm's journey to indispensability.Enlightened Coaching: Outstanding leaders support their team and understand how to provide the "right" touch at the "right" time - directive when the path to success is unclear and supportive when it's time to empower - just like any world-class coach does when building a champion. A Collaborative Environment: Outstanding leaders know how to establish a collaborative tenor within their area of responsibility. Selfish and egocentric behavior is stomped out; teamwork is recognized and rewarded.There are many great companies - only a few are indispensable. This book was written to help you build an indispensable business - one that your customers can't live without.MAKE THE LEAP NOW!

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Critic Reviews

“Praise for INDISPENSABLE: Be the Leader your Company And Your Customers Can't Live Without by Jim Kerr "All of us like to think our businesses are indispensable. Few of them truly are. James Kerr's new book, INDISPENSABLE, provides insights that demonstrate what it truly means to be an indispensable enterprise. It is a matter of people, culture, strategy, and, of course, leadership. The book is packed with real-life examples culled from Kerr's research and consulting practice. The result is a book that will make you and your business indispensable." -- John Baldoni, internationally recognized executive coach and leadership educator and the author of 14 books, including GRACE: A Leader's Guide to a Better Us "The straightforward, common-sense principles in Jim Kerr's book Indispensable are exactly what you need for building a durable business in today's world of connected and empowered customers, easily disengaged workers, and accelerating technological change. If you're trying to ensure your own company's success in the 21st Century, then you should consider Indispensable to be, well, indispensable." -- Don Peppers, Speaker, CX Expert, and Co-Author of Extreme Trust: Honesty of a Competitive Advantage "In INDISPENSABLE, leadership expert James Kerr provides readers with a simple, yet highly effective blueprint for transforming any business -- taking it from great to astounding. With this book as your guide, your business can become truly indispensable and gain the tremendous benefits that result." -- Peter Economy, The Leadership Guy columnist, Inc.com "James M. Kerr's new book will catapult your organization from irrelevant to indispensable. By following the roadmap Jim provides, you will develop the systems, people, and culture that will deliver sustainable success in the midst of increasing competition." -- Skip Prichard, CEO, OCLC, Inc., Wall Street Journal bestselling author of The Book of Mistakes: 9 Secrets to Creating a Successful Future”

Praise for INDISPENSABLE: Build and Lead A Company Customers Can’t Live Without by James M. Kerr

“In his latest book, INDISPENSABLE, Jim Kerr provides a leadership philosophy that is compelling and instructive. He presents a way to combine the essential elements required to build a business that customers can’t live without. Read this book, apply its concepts, and see how your business transforms.” — Marshall Goldsmith, Thinkers 50 #1 Executive Coach and #1 Leadership Thinker, author of New York Times bestsellers What Got You Here Won’t Get You There and Triggers

“All of us like to think our businesses are indispensable. Few of them truly are. James Kerr’s new book, INDISPENSABLE, provides insights that demonstrate what it truly means to be an indispensable enterprise. It is a matter of people, culture, strategy, and, of course, leadership. The book is packed with real-life examples culled from Kerr’s research and consulting practice. The result is a book that will make you and your business indispensable.” — John Baldoni, internationally recognized executive coach and leadership educator and the author of 14 books, including GRACE: A Leader’s Guide to a Better Us

“Anyone familiar with Jim Kerr’s previous books knows that he has a knack for demystifying complex business ideas. He has done it again with INDISPENSABLE. Follow the agenda offered here and make your business indispensable.” Harry M. Jansen Kraemer, Former Chairman & CEO, Baxter International and Clinical Professor of Leadership Northwestern University Kellogg School of Management

“The straightforward, common-sense principles in Jim Kerr’s book Indispensable are exactly what you need for building a durable business in today’s world of connected and empowered customers, easily disengaged workers, and accelerating technological change. If you’re trying to ensure your own company’s success in the 21st Century, then you should consider INDISPENSABLE to be, well, indispensable.” — Don Peppers, Speaker, CX Expert, and Co-Author of Extreme Trust: Honesty of a Competitive Advantage

“In INDISPENSABLE, leadership expert James Kerr provides readers with a simple, yet highly effective blueprint for transforming any business — taking it from great to astounding. With this book as your guide, your business can become truly indispensable and gain the tremendous benefits that result.” — Peter Economy, Inc.com The Leadership Guy columnist

“James M. Kerr’s new book will catapult your organization from irrelevant to indispensable. By following the roadmap Jim provides, you will develop the systems, people, and culture that will deliver sustainable success in the midst of increasing competition.” — Skip Prichard, CEO, OCLC, Inc., Wall Street Journal bestselling author of The Book of Mistakes: 9 Secrets to Creating a Successful Future

“This book could not come at a better time. This is a must read for every organization who is looking to survive and thrive in an uncertain world. Jim has created a roadmap to ensure that you understand what truly drives your business in a way that is both accessible and immediately actionable." — Nadia Bilchik, former CNN Editorial Producer and President Greater Impact Communication.

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About the Author

James M. Kerris one of today's foremost authoritieson leadership, organizational design, and culturetransformation. He is a best-selling author and CEO World columnist. A long-time management consultantand coach, Jim specializes in vision, culture and peoplestrategies. His clients comprise many discussedin the book including: The Home Depot,GeneralDynamics, and Mitsui Sumitomo, to name a few.It is his strong dedication to research and learningthat enables Jim to continue to develop and delivercutting-edge solutions to his clients, like thestrategies necessary to become indispensable.His previous books include: It's Good To Be King, The Executive Checklist, The Best Practices Enterprise,Inside RAD, and The IRM Imperative.

Indispensable-Consulting.com

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Back Cover

Praise for Indispensable "In his latest book, Indispensable, Jim Kerr provides a leadership philosophy that is compelling and instructive. He presents a way to combine the essential elements required to build a business that customers can't live without. Read this book, apply its concepts, and see how your business transforms." -- Marshall Goldsmith - Thinkers 50 #1 Executive Coach "All of us like to think our businesses are indispensable. Few of them truly are. James Kerr's new book, Indispensable, provides insights that demonstrate what it truly means to be an indispensable enterprise. It is a matter of people, culture, strategy, and, of course, leadership. The book is packed with real-life examples culled from Kerr's research and consulting practice. The result is a book that will make you and your business indispensable." -- John Baldoni, internationally recognized executive coach, leadership educator, bestselling author of Grace: A Leader's Guide to a Better Us "The straightforward, common-sense principles in Jim Kerr's book Indispensable are exactly what you need for building a durable business in today's world of connected and empowered customers, easily disengaged workers, and accelerating technological change. If you're trying to ensure your own company's success in the 21st Century, then you should consider Indispensable to be, well, indispensable." -- Don Peppers, Co-Author of Extreme Trust: Honesty of a Competitive Advantage, Speaker, and CX Expert "In Indispensable, leadership expert James Kerr provides readers with a simple, yet highly effective blueprint for transforming any business -- taking it from great to astounding. With this book as your guide, your business can become truly indispensable and gain the tremendous benefits that result." -- Peter Economy, The Leadership Guy, Inc.com "James M. Kerr's new book will catapult your organization from irrelevant to Indispensable. By following the roadmap Jim provides, you will develop the systems, people, and culture that will deliver sustainable success in the midst of increasing competition." -- Skip Prichard, CEO, OCLC, Inc., WSJ Bestselling Author of The Book of Mistakes: 9 Secrets to Creating a Successful Future "Anyone familiar with Jim Kerr's previous books knows that he has a knack for demystifying complex business ideas. He has done it again with Indispensable. Follow the agenda offered here and make your business indispensable." -- Harry M. Jansen Kraemer, Former Chairman & CEO, Baxter International , Clinical Professor of Leadership, Northwestern University , Kellogg School of Management

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Product Details

Publisher
Humanix Books
Published
1st April 2021
Pages
300
ISBN
9781630061838

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