Niche
The missing middle and why business needs to specialise to survive
$41.95
- Paperback
256 pages
- Release Date
30 July 2012
Summary
As high street and main street businesses continue to suffer, there’s a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn’t enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow ar…
Book Details
| ISBN-13: | 9780349123004 |
|---|---|
| ISBN-10: | 0349123004 |
| Author: | James Harkin |
| Publisher: | Little, Brown Book Group |
| Imprint: | Abacus |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 30 July 2012 |
| Weight: | 206g |
| Dimensions: | 130mm x 200mm x 17mm |
| Series: | Abacus |
You Can Find This Book In
What They're Saying
Critics Review
A fascinating book … Compelling … Its easy-going style ranges confidently over the modern marketing landscape and the examples of brands rising and falling are compelling. The research is excellent – Jamie Collinson * Management Today *James Harkin … wears lightly a wide range of expertise … A good read – John Kay * Financial Times *
About The Author
James Harkin
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.