The Experience Economy, With a New Preface by the Authors

Praise for The Experience Economy:

“A brilliant, absolutely original book.” – Tom Peters, coauthor, In Search of Excellence

“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first.” – Tom Kelley, Partner, IDEO

“A provocative argument.” – Fast Company

“A wise, deep, and enlightening book.” – The Globe and Mail

“Joseph Pine and James Gilmore captured … the most compelling expression of consumer culture in the twenty-first century.” – Psychology Today

“A good look at how every business is morphing into show business … Just creating a product and waiting for the world to come to your door is not going to cut it.” – Wired

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University’s Master’s Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia’s Darden School of Business.