UX Strategy by Jaime Levy, Paperback, 9781492052432 | Buy online at The Nile
Departments
 Free Returns*

UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

Author: Jaime Levy  

UX Strategy
Paperback

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Read more
New
$96.02
Or pay later with
Free 30 day returns       Secure transaction
Check delivery options
Paperback

PRODUCT INFORMATION

Summary

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Read more

Description

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it.

This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation.

Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists.

  • Define and validate target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace and create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools
  • Learn how to conduct guerrilla user research online to get valuable insights on a small budget
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
"

Read more

About the Author

Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her UX design and strategy consultancy out of Los Angeles, California. Her specialty is as a strategist and experience design lead for the implementation phase from anything from MVPs to insanely complicated large-scale transactional websites. Her employees and contractors have all been personally trained to deliver professional services while working as team players

Read more

Product Details

Publisher
O'Reilly Media
Published
9th April 2021
Edition
2nd
Pages
332
ISBN
9781492052432

Returns

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.

New
$96.02
Or pay later with
Free 30 day returns       Secure transaction
Check delivery options
Browse by category
YOUR PAYMENT IS SECURE

We use 100% PCI DSS compliant payment services. That means your payment information is always protected, and never gets seen by anyone.
30-DAY FREE RETURN POLICY

Return nearly all items within 30 days of delivery. Unused or faulty items are acceptable as free returns. *Exceptions apply, see our returns policy.

The Nile
Follow Us
Help & Support
Contact Us

Copyright © 2025 The Nile Group.

Zip

 AfterPay

PayPal

Credit Card
Buy Baby at The Nile
 
 
 
Buy Toys at The Nile
Buy Books at The Nile
Buy Movies & TV at The Nile
Our Top Brands