Lo-Life

As seen in Wall Street Journal, Creative Boom, Exit Magazine, The New York Journal of Books, Timeline, We-Heart, Indie

Jackson Blount, a Brooklyn native, graduated from SVA in 2001. He has designed professionally since, doing both corporate and freelance work throughout his design career. Rack-Lois one of the main catalysts of the Lo-Life movement. He played a major role in the unification of boosting crews of the early 80s to form the world-renowned Lo-Life crew. Under this umbrella, the Lo-Lifes have continued to make history. This lifestyle that originated in hip hop’s golden era, continues to grow and expand around the globe. As a journalist, Rack-Lo has written features for,The SourceandFrank 151. With contributions from original Lo-Life members: Uncle Disco Thirstin Howl the 3rd Bek-Live Shillz da Realz Prance-Lo B-Bob Lo Fi-LoGrowing up in Brooklyn’s Brownsville and Crown Heights neighborhoods, Rack-Lo viewed the world at large through the lens of street life. It was on these streets where he built a legendary status that would go on to have a global impact. Credited as the “catalyst” of the Lo Life movement, he was responsible for introducing the Polo Ralph Lauren brand to Hip Hop culture. He established a fashion institution that resonates with folks of all ethnicities and racial backgrounds, and has penned five books based around his life and Hip Hop culture as it relates to style, fashion, community, and his role as a pioneer in leading a diversified fashion conglomerate. He is also the founder of the brand RL Jewelry specializing in quality accessories. Once a founding member of one of Brooklyn’s most infamous teenage gangs, Rack-Lo is now a prolific writer, published author, curator, film director, model, event coordinator, stylist, creative director, editor, podcaster, webmaster, husband, father, and grandfather.