Paperback
Unlock marketing secrets: data to decisions, insights to impact.
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Principles of Marketing Analytics
understand data-driven decision-making
$74.88
- Paperback
336 pages
- Release Date
23 February 2026
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Summary
Unlock Marketing Success: A Data-Driven Approach
This textbook demystifies the complex field of marketing analytics, taking readers on a journey from fundamental concepts to practical insights
Principles of Marketing Analytics covers:
- Data Collection and Measurement
- Customer Segmentation and Targeting
- Marketing Campaign Optimization
- Machine Learning for Marketing
- Forecasting…
Book Details
| ISBN-13: | 9781398623279 |
|---|---|
| ISBN-10: | 139862327X |
| Author: | Ijeoma Onwumere |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 336 |
| Release Date: | 23 February 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
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About The Author
Ijeoma Onwumere
Ijeoma Onwumere is a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.
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