If You Really Want to Change the World

2016 Axiom Business Book Bronze Award in ENTREPRENEURSHIP “This book is a breath of fresh air… If You Really Want to Change the World is a practical guide to creating and expanding a business. If you are embarking on a venture, pack this book.” – Financial Times “Kressel and Winarsky give the reader a wealth of examples to illustrate what works and what doesn’t… a standard reference work for business-school courses on entrepreneurship for some years to come.” – Asia Times “…insight and concrete steps the hopeful can take to advance their dreams of building something meaningful and long-lasting. – VentureBeat Advance Praise for If You Really Want to Change the World: Kathleen M. Eisenhardt, Stanford W. Ascherman MD Professor, School of Engineering, Stanford University– “Kressel and Winarsky have created the definitive road map that injects sanity, creativity, and boldness into the venturing process. This is the book for serious entrepreneurs, innovators, and investors who want to use their time and resources most effectively to create truly breakthrough companies.” Vinod Khosla, founder, Khosla Ventures– “An essential guide to all the stages of a company’s growth.” Michael Moritz, Chairman, Sequoia Capital– “Ever wonder where Siri was born? Or from where Nuance, Fair Isaac, and Intuitive Surgical derive their pedigrees? It is SRI, one of Silicon Valley’s best-kept secrets. If You Really Want to Change the World introduces the purposeful and careful method that SRI and others have used to spawn these and similar companies, and helped turn them into forces that now touch millions of people.” Alfred Chuang, founder and CEO, Magnet Systems; cofounder and former CEO, BEA Systems– “If You Really Want to Change the World is mandatory reading for any entrepreneur who wants to start a company or any investor who wants to invest in one. It will change the way you think about entrepreneurship and what you must endure to become successful.”

Henry Kressel served as a senior partner and managing director at Warburg Pincus, a leading global private equity firm, for more than thirty years. During his tenure, he successfully led and managed investments, both domestic and international, in diverse fields of technology and services. Collectively, these investments generated many billions of dollars in enterprise value.Norman Winarsky was President of SRI Ventures at SRI International, a world-renowned research institute. He cofounded and led SRI’s venture strategy and process, which has resulted in more than sixty ventures worth over $20 billion, including companies such as Nuance, Intuitive Surgical, and Siri. For more information visit ifyoureallywanttochangetheworld.com