Making Decisions: Analytics, Cognition, and Application

‘In life, we make many decisions every day. Little ones like what dessert to order and big ones like who to marry. How do we do it? In this highly readable book, Harvey Langholtz provides a comprehensive review of what we know about how people make decisions. When do they take risks and when do they play it safe? Readers will learn what science reveals, and perhaps even get better at managing the gambles that life throws our way.’ Elizabeth F. Loftus, Distinguished Professor, University of California, Irvine, and Past President of Association of Psychological Science‘In Making Decisions: Analytics, Cognition, and Application, psychologist Harvey Langholtz has done a masterful job of uniting various theories of decision making with a vast body of empirical research on how people actually decide. He covers topics that are almost never brought together in a single book, and explains theories with great clarity and plentiful well-drawn and well-written examples. I taught decision making to undergraduates for 25 years, and were I to teach again, I would use this book in a heartbeat. It sets the standard for what one can aspire to in covering this very important field, whether at the undergraduate or graduate level.’ Barry Schwartz, author of The Paradox of Choice and Visiting Professor at the Haas School of Business, University of California, Berkeley

Harvey J. Langholtz is a professor in the Department of Psychological Sciences at William and Mary, specializing in decision theory. He was a commander in the US Coast Guard, a member of the US delegation to the United Nations, and the founding director of a nonprofit nominated for the Nobel Peace Prize.