Selling The Invisible
A Field Guide to Modern Marketing
$46.27
- Paperback
256 pages
- Release Date
23 April 2012
Summary
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Do…Book Details
| ISBN-13: | 9780446672313 |
|---|---|
| ISBN-10: | 0446672319 |
| Author: | Harry Beckwith |
| Publisher: | Grand Central Publishing |
| Imprint: | Grand Central Publishing |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 23 April 2012 |
| Weight: | 200g |
| Dimensions: | 190mm x 130mm x 19mm |
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About The Author
Harry Beckwith
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school’s highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specialises in marketing, marketing communications and media relations for services.
Previous Books:You, Inc, Unthinking, What Clients Love, Invisible Touch, Selling the InvisibleReturns
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