Digital Marketing in Practice
design, implement and measure effective campaigns
$74.88
- Paperback
552 pages
- Release Date
14 February 2026
Summary
Mastering Digital Marketing: A Practical Guide
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. E…
Book Details
| ISBN-13: | 9781398624726 |
|---|---|
| ISBN-10: | 1398624721 |
| Author: | Hanne Knight, Lizette Vorster Larsen |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 552 |
| Edition: | 2nd |
| Release Date: | 14 February 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
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About The Author
Hanne Knight
Hanne Knight is a lecturer in Marketing at the University of Plymouth, UK, specialising in sustainability communication and digital engagement. She also serves as an alternate delegate to the UK Department for Energy Security and Net Zero (DESNZ), helping bridge research and climate policy practice.
Lizette Vorster Larsen is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK and has also previously held senior positions in professional practice.
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