Summary
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
Book Details
| ISBN-13: | 9781786270580 |
|---|---|
| ISBN-10: | 1786270587 |
| Author: | Gwyneth Holland, Rae Jones |
| Publisher: | Laurence King Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 1 July 2017 |
| Weight: | 580g |
| Dimensions: | 175mm x 250mm |
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Gwyneth Holland
Gwyneth Holland has worked for leading trend agencies. She now consults for a broad range of clients and teaches at the University of Westminster.
Rae Jones is a footwear and accessories specialist who has worked and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.
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