How I Built This

Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful business.Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.Along the way, readers will learn how: The founders of Airbnb bootstrapped long enough to turn their business into a success. James Dyson learnt from his mistakes to protect what he had built Reed Hastings developed the unique company culture at Netflix. Five Guys burger chain harnessed the power of word of mouth.* What Tim Brown's Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate

A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do. -- Adam Grant, author of Originals
Guy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller. -- Angela Duckworth, author of Grit
If only this book would have come out years ago, building my business would have been so much simpler. At least we have it now! -- Simon Sinek, author of Start with Why
An indispensable guide for anyone eager to challenge the status quo in pursuit of some new and better version of the world. Highly recommended. -- Reid Hoffman, co-founder of LinkedIn and co-author of Blitzscaling
Anyone who reads How I Built This will have an incredible advantage. Guy provides the compass, the map and the headlamp you need to navigate the wilderness of entrepreneurship -- Joe Gebbia, entrepreneur and co-founder of Airbnb
Guy Raz has an extraordinary talent for not only unearthing the most powerful ideas in any story, but also translating those ideas into wisdom accessible for everyone -- Chris Anderson, head of TED
Truly remarkable stories . . . about truly remarkable people. Guy Raz captures their stories on the page to incredible effect. -- Jennifer Hyman, CEO and founder of Rent the Runway
This book is all about inspiration – told with blood, sweat, and tears. You’ll come away refreshed. And ready to hit the ground running -- Mark Cuban, entrepreneur, 'shark' on Shark Tank, and proprietor of the Dallas Mavericks
Through stories of passion, audacity and courage, Guy weaves together a shared business-building experience that’s both inspiring and real. -- Lara Merriken, founder of LÄRABAR
A love letter to the idea of possibility . . . This book explores all the discrete nooks and crannies of an entrepreneur’s voyage through success and failure -- Alli Webb, Drybar founder
If you’re determined to reach for your dream, read this book -- Barbara Corcoran, founder of The Corcoran Group and ‘shark' on Shark Tank
What’s so remarkable about Guy’s book is not so much that all these individuals saw their dreams come true, but that as their stories of overcoming frustrations and hurdles unfold, you end up cheering for them to succeed -- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com
If you enjoy the How I Built This podcast, you’ll love this book. You'll identify with the ups, downs, and pivots that make up the proverbial roller coaster ride of entrepreneurs -- Stacy Madison, founder of Stacy’s Pita Chips and BeBOLD Bars
Guy is clearly a person who is tapped into this community of entrepreneurs and shares stories of relevance to our community. Now, more than ever, entrepreneurs and small businesses need a curator of stories and Guy is that ‘guy’ -- Lisa Price, founder of Carol’s Daughter
These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur -- Eric Ries, CEO of the Long-Term Stock Exchange and author of The Lean Startup
I love Guy Raz’s How I Built This podcast and the book was just as great. There’s probably nobody else who could tell these inspiring stories as well as Guy. From page one I was fully invested -- Logic
It's so inspiring it almost makes me want to start another business -- Sarah LaFleur, founder and CEO, M.M.LaFleur
Now, more than ever, we need dreamers and builders - this book is full of them and their stories of inspiration -- Alexis Ohanian, co-founder of Reddit and Initialized
If you’ve ever dreamed of starting a business, How I Built This is a must-read -- Michael Dubin, co-founder and CEO of Dollar Shave Club
Guy Raz has seen inside the brains of more founders and hyper-growth entrepreneurs than anyone I've ever met! What an incredible buffet of how-to-build-it-right-wisdom -- Brian Scudamore, founder and CEO of 1-800-GOT-JUNK? and O2E Brands
I can't think of a better placed person to tell us if starting and growing a company is really about hard work or good luck! -- Tim Brown, co-founder and co-CEO of Allbirds

Guy Raz is the creator, editorial director, and host of three podcasts for NPR, including How I Built This, TED Radio Hour, and the children's program Wow in the World, which are heard by more than 15 million people every month all over the world. Guy has also served as a Ferris professor of journalism at Princeton University and taught journalism at Georgetown and George Washington Universities. He is the father of two boys and recently relocated from Washington DC to Berkeley, California.

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