Greenwash: Big Brands and Carbon Scams

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace.But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate fa ade - and what he finds will startle you.Nothing is sacred and no one is safe from scrutiny in this expose of carbon scams- not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposes of greenwashing.' Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' Clive Hamilton, author of Affluenza and Requiem for a Species

"Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live." - David Suzuki

Guy Pearse joined the Liberal party in 1989 and spent the past eighteen years studying environment policy and working in the political 'dark arts'. He's been an industry lobbyist, political minder, consultant and spin doctor. He wrote the speeches of Australia's former environment minister, Robert Hill. While studying at Harvard, he moonlighted on the advance staff of the Clinton-Gore White House and re-election campaign.More recently, his PhD research exposed the self-dubbed 'greenhouse mafia' - a cabal of lobbyists working for our worst polluting industries. What Guy discovered about the pervasive control these industries have over Australia's response to climate change persuaded him to leave the dark arts behind to write High & Dry - his first book.

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