Reality Check by Guy Kawasaki - ISBN: 9781591843948
Paperback
A guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. It collects and expands the best entries from the author’s blog and features his inimitable take on topics ranging from effective e-mailing to sucking up to preve…

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

$53.74

  • Paperback

    496 pages

  • Release Date

    19 April 2011

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Summary

“Don’t even think about trying to launch a startup without reading Guy Kawasaki’s Reality Check.” -BizEdFor a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake.Reality Check i…

Book Details

ISBN-13:9781591843948
ISBN-10:1591843944
Author:Guy Kawasaki
Publisher:Penguin Putnam Inc
Imprint:Portfolio
Format:Paperback
Number of Pages:496
Release Date:19 April 2011
Weight:425g
Dimensions:210mm x 140mm
Series:Portfolio
About The Author

Guy Kawasaki

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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