The Spark
how to ignite and lead business creativity
$58.57
- Paperback
248 pages
- Release Date
3 July 2014
Summary
Ignite Innovation: Sparking Creativity in Business
Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business.
Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth, and game-changing innovations.
But how do you foster a creative culture, nurture new ideas, and manage the people behind the electricity?
Book Details
| ISBN-13: | 9781292005287 |
|---|---|
| ISBN-10: | 1292005289 |
| Series: | Financial Times Series |
| Author: | Greg Orme |
| Publisher: | Pearson Education Limited |
| Imprint: | FT Publishing International |
| Format: | Paperback |
| Number of Pages: | 248 |
| Edition: | 1 |
| Release Date: | 3 July 2014 |
| Weight: | 380g |
| Dimensions: | 214mm x 145mm x 16mm |
About The Author
Greg Orme
Greg is an author, speaker and leadership consultant who ignites “The Spark” in people and organisations. He works with senior executives to develop business strategies for transformational change, effective communication and teamwork and inspiring, creative leadership and management.
Based on over 20 years working within the digital media and marketing sectors he specialises in helping organisations and teams which need to manage for proactive engagement, creativity and innovation.
Greg connects with clients such as Sky, Ogilvy & Mather, the International Olympic Committee, The World Economic Forum, Aardman Animation, Randstad Group, and Virgin Media through his own consultancy, Kirkbright. He’s also an associate programme director at London Business School ranked in the top five global business schools.
Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School. Prior to gaining an MBA at London Business School Greg spent ten years as a journalist where he was part of the management team at ITN’s award-winning Channel Five News.
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