Creating a Blockbuster Brand
hollywood's storytelling secrets for your business
$41.50
- Paperback
230 pages
- Release Date
30 September 2025
Summary
Creating a Blockbuster Brand: Tell Your Story Like Hollywood
Learn the secrets of successful movie storytelling for your business.
For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.
Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuste…
Book Details
| ISBN-13: | 9781636985527 |
|---|---|
| ISBN-10: | 1636985521 |
| Author: | Greg Logan |
| Publisher: | Morgan James Publishing llc |
| Imprint: | Morgan James Publishing llc |
| Format: | Paperback |
| Number of Pages: | 230 |
| Release Date: | 30 September 2025 |
| Weight: | 222g |
| Dimensions: | 177mm x 127mm |
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About The Author
Greg Logan
Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world’s biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.
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