Paperback
Marketing: Master theory, strategy, and practice for career-ready skills.
Summary
Marketing Essentials: A Concise Guide for Students
Designed for first-year students, Elliott’s Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams and practical examples to clarify foundational marketing concepts.
Students using Marketing, 5E will gain understanding and the requisite tools to practically apply their knowledge …
Book Details
| ISBN-13: | 9780730382959 |
|---|---|
| ISBN-10: | 0730382958 |
| Author: | Greg Elliott |
| Publisher: | John Wiley & Sons |
| Imprint: | John Wiley & Sons Australia Ltd |
| Format: | Paperback |
| Number of Pages: | 600 |
| Edition: | 5th |
| Release Date: | 16 October 2020 |
| Weight: | 1.21kg |
| Dimensions: | 275mm x 215mm x 18mm |
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