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Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams and practical examples to clarify foundational marketing concepts. Students using Marketing, 5E will gain understanding and the requisite tools to practically apply their knowledge and skills throughout their careers. In today's fast-paced world, students are busier than ever. This title is written by experts from both academia and industry, with an emphasis on clarity (readability), context (APAC) and currency (up-to-date). It also ensures that the realities of modern marketing, such as globalisation and digitalisation, are integrated throughout every chapter.
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