Building Brands

‘Because of architecture’s inexorable presence and visual prominence especially in urban settings, it serves as a powerful means of identity, especially for large corporations. While usually considered a postwar phenomenon, Ong Yan explores the development of the branding concept in architecture by focusing on four case studies going as far back as late 1920s. Building Brands is an illuminating study of a widely used concept and offers a much-needed in-depth analysis.’– “Meredith Clausen, Professor of Art History, University of Washington”‘Well-illustrated and meticulously researched, Grace Ong Yan’s Building Brands explores new terrain in architectural history… Each case study is a story refreshingly and convincingly told, drawing upon archival and secondary material, revealing how advertising and branding strategies mediate the design of buildings and are an essential part of their history and meaning.’– “David Raizman, Distinguished University Professor Emeritus, Drexel University, Philadelphia, PA”

Dr. Grace Ong Yan is Assistant Professor in Interior Design/Interior Architecture at Thomas Jefferson University, Philadelphia, USA.