Research for Designers

Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world and define strategies, rather than just implement them, they need to learn how to understand and solve complex, intricate, and often unexpected problems. Research for Designers is a guide to this new, evidence-based creative process. Gjoko Muratovski is a university executive, award winning designer, and innovation consultant working with leading organizations, Fortune 500 companies, and governments from around the world. He holds a PhD in Design Research and is also a Fellow of the Design Research Society.

Taking a step-by-step approach through the basics of research, and highlighting the importance of data, the third edition of Research for Designers includes:

- A new chapter on discourse and narrative methods
- New coverage of coding and thematic analysis
- An augmented section on research ethics, with a decolonising research approach
- Even more real-world cases
- New suggested further reading and exercises at the end of each chapter.

Incorporating interviews with design experts from across the globe, Research for Designers is an essential guide for anyone doing research in Design Studies or looking to develop their design research skills.

A deep understanding of context is the foundation for designing effective and sustainable ways to tackle the large, interrelated problems we face today. It takes more than one type of research to fully explore these complex design challenges,and Research for Designers answers that need. -- Bruce Mau
This book makes an important contribution to our understanding of how people and communities can use advanced design research to solve emergent, complex, and multi-dimensional social problems. -- Fethi Mansouri
Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need design research, but as a special kind of research, with methods appropriate to the applied, constructive nature of design. We need a book on research for designers that can educate students and be a reference for professionals. And here it is: Gjoko Muratovski’s masterful book for 21st century designers. -- Don Norman
Design can be a powerful tool for social, economic, and cultural change. It can serve as a guide to grow economic and industrial success, along with breaking down long-term social norms and cultural barriers. This book provides a great learning reference on the basics of research.

It is well written, easy to understand, and provides guidance on research methodology which can be very valuable to all researchers, and not only those specifically in the design profession. Along with a well-organized approach to research, Muratovski also encourages crossdisciplinary partnerships and highlights the importance of data. Both of these are essential to learning, analysing, and developing design solutions which can contribute to improvements in quality of life -- David Kusuma
Design’s importance in social, cultural and economic terms has never been greater. So, it’s a surprise that the design research community has waited so long for an authoritative and comprehensive handbook on research methods which further our understanding and knowledge of the process of designing. Research for Designers fills this gap in the literature. There’s no doubt it will become a seminal reference for those seeking to undertake research in the field. -- Seymour Roworth-Stokes
Gjoko Muratovski has written the definitive compendium that not only covers ‘how’ to best conduct design research but ‘why’ it is such a vital ingredient to success. Although intended for design students, I believe Muratovski’s manual offers a far broader appeal. Strategists, business leaders, policy makers, anyone who wants to enhance and advance their research proficiency to achieve a better outcome should read this book. I know I’ll be sharing copies with my colleagues. -- Maureen Thurston

By combining design-led innovation and strategic foresight with agile and lean management principles, Prof. Gjoko Muratovski helps organisations become human-centric, more efficient, and future-proofed. Prof. Muratovski has more than 25 years of experience working and collaborating with Fortune 500 companies, universities, and governments from around the world, including the U.S. Federal Government, Australian State Governments, NASA, International Space Station (ISS), World Health Organization, UNESCO, Greenpeace, TATA, Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Prof. Muratovski is the Provost and Chief Academic Officer of the AIAT | Australian Institute of Advanced Technologies (Australia), an Innovation Consultant at Stanford University (USA), and Project Partner with the BMW Group + QUT Design Academy (Australia). He also holds a range of other academic appointments, including Adjunct Professor at SWPS University of Social Sciences & Humanities (Poland), Adjunct Professor at Queensland University of Technology (Australia), Adjunct Professor at Anant National University (India), and Visiting Professor at University of Zagreb (Croatia).Prior to these, he was Industry Professor at Deakin University (Australia), Visiting Professor at the Copenhagen Business School (Denmark), Guest Professor at Tongji University (China), Visiting Professor at Accademia Italiana (Italy), Scholar-in-Residence at the Frank Lloyd Wright’s Fallingwater Institute (USA), and Endowed Chair and Director: Ullman School of Design at the University of Cincinnati (USA). Some of the other high profile roles that he has held include Director of the Victorian Government program Digital Futures (Australia), Scientific Expert for the Ministry of Education, University, and Research (Italy), High-End Foreign Expert with the State Administration (China), Technical Expert with the Dumfries & Galloway Council (Scotland), Advisor to the Auckland Council (New Zealand), Advisor to the Office of the Prime Minister (Macedonia), Advisor to the Ministry of Economy and Industry (Israel), and an Advisor to the White House Presidential Innovation Fellows Program (USA).Prof. Muratovski has also been an invited member of thought leading organisations such as the Yale Higher Education Leadership Summit (USA), Oxford Digital Leaders Network (UK), Oxford University Society (Australia), Forbes Councils (USA), and the Future of Learning (India). He is an Ambassador for the Good Design Awards (Australia), Fellow of the Designers Institute (New Zealand), and Fellow of the Design Research Society (UK). He holds a PhD in Design Research and Corporate Communication Strategies.  

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