Redefining Retail
10 guiding principles for a post-digital world
$38.39
- Hardcover
400 pages
- Release Date
26 February 2024
Summary
Redefining Retail: Navigating the Post-Digital World
Discover the new realities of working in the post-digital era of consumer brand and retail marketing.
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for r…
Book Details
| ISBN-13: | 9781394204700 |
|---|---|
| ISBN-10: | 1394204701 |
| Author: | Giuseppe Stigliano, Philip Kotler |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 400 |
| Release Date: | 26 February 2024 |
| Weight: | 612g |
| Dimensions: | 234mm x 160mm x 38mm |
About The Author
Giuseppe Stigliano
PHILIP KOTLER, PHD, is Professor Emeritus of Marketing at the Kellogg School of Management where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers.
GIUSEPPE STIGLIANO, PHD, is an entrepreneur and a manager with 20 years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an Adjunct Professor of Marketing at prestigious universities and business schools.
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