Anthro-Vision

Will turn your world upside down in the best possible way: fun, profound and bursting with important insights. – Tim Harford, author of HOW TO MAKE THE WORLD ADD UPMakes a compelling case that “anthro-vision” can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness … One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It’s a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life. * Financial Times *A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm’s-eye, not just the bird’s-eye, view of how people behave. – Mervyn King, former governor of the Bank of England and co-author of RADICAL UNCERTAINTYDrawing on a wide breadth of case studies, Gillian Tett explains that whether you’re marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. Anyone working to rebuild a more equal world will benefit from Tett’s well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy. – Melinda Gates, co-chair, Bill & Melinda Gates Foundation and author of THE MOMENT OF LIFTAbsolutely brilliant … Very compelling examples. – Daniel Kahneman, author of THINKING, FAST AND SLOW and NOISEFrom a Tajik valley to Silicon valley, Anthro-Vision takes us on an enthralling and deeply insightful journey. Tett shows us how the discipline and tools of anthropology helped her see the world more clearly. Full of rich insights and examples - I couldn’t put it down. – David Halpern, CEO, The Behavioural Insights Team and author of INSIDE THE NUDGE UNITIn a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision - applying the techniques of anthropology she learned as a young scholar in Cambridge and Tajikistan … Admirers of her journalism will love this book, but they will also learn a great deal from it - including how better to understand their own familiar yet strange tribe. – Niall Ferguson, Milbank Family Fellow, Hoover Institution, Stanford and author of DOOM: THE POLITICS OF CATASTROPHELooking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe - and explains why we may all need Anthro-Vision to see a way through some of today’s most pressing global challenges. – Stephanie Flanders, Senior Executive Editor for Economics, BloombergTett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society’s most wicked problems, from climate change to pandemics to political polarisation. I cannot recommend it highly enough. – Mariana Mazzucato, Professor, UCL Institute for Innovation and Public Purpose and author of THE ENTREPRENEURIAL STATETrouble follows when insular guilds - bankers, doctors, journalists - fail to take into acconut the viewpoints and folkways of non-elite people … [Tett’s] conclusions are bright and buoyant. * Wall Street Journal *

Gillian Tett is the chairman of the editorial board and editor-at-large at the Financial Times. Best known as the woman who predicted the 2007-8 financial crisis, Tett’s bestselling book Fool’s Gold was one of the definitive books on the crash. Tett holds a PhD in social anthropology from the University of Cambridge, where she wrote her dissertation on marriage rituals in Tajikistan. Her work for the FT has taken her around the world - from Brussels to Tokyo to Moscow - and won her numerous awards, including Columnist of the Year at the British Press Awards.

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