Au Contraire!

Mastron and Asselin have truly grasped the complex interfacing with Frenchculture. And nobody s right or wrong, just different! I find Au Contraire! delightfully validating a great piece of work. - Nancy Bragard, Franco-American interculturalist, trainer and coach

Give it three Michelin stars for both nourishing the mind and charming the heart. - George Simons, associate director, Diversophy France

This new edition rightly underlines the regional and cultural diversity that contributes to the charm of France. The authors have moved France far from the cliches of an old-fashioned country. Vive le dialogue interculturel! - Olivia Brunet, European Commission’s Regions of Knowledge Programme

Chock-full of practical examples, humor, and just the right amount of historical context, Au Contraire! is a valuable book for anyone working or living with the French. Even better than the first edition! - Natalie Lutz, intercultural trainer

Au Contraire! takes you on a journey of not only uncovering cultural differences but understanding and appreciating these differences in practically every aspect of life-whether it is business, public, or private… . A must-read for anyone seeking to gain better insight into French culture

Gilles Asselin, founder and executive director of New Jersey-based SoCoCo Intercultural, is a program designer, trainer and consultant who helps international executives and managers succeed when working across cultures.

Ruth Mastron is vice-president of SoCoCo Intercultural and was formerly a liaison for overseas operations for various international corporations.