Hardcover
Qualitative Market Research
Qualitative Market Research
principle & practice
- Hardcover
1112 pages
- Release Date
25 July 2002
Summary
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Book Details
| ISBN-13: | 9780761972723 |
|---|---|
| ISBN-10: | 0761972722 |
| Author: | Gill Ereaut, Mike Imms, Martin Callingham |
| Publisher: | SAGE Publications Inc |
| Imprint: | SAGE Publications Inc |
| Format: | Hardcover |
| Number of Pages: | 1112 |
| Edition: | Seven-Volume Set |
| Release Date: | 25 July 2002 |
| Weight: | 1.84kg |
| Dimensions: | 234mm x 156mm |
What They're Saying
Critics Review
“An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession.”
About The Author
Gill Ereaut
Qualitative Market Research will be an invaluable resource for commercial market researchers as well as essential reading for students in market research, marketing and business studies.
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