Become Unstoppable

Mental performance coach, Gilbert Enoka, has been a sports psychology pioneer for over 40 years. First breaking ground at a time when the practice was deemed taboo, his revolutionary techniques later helped transform the All Blacks into an all-conquering force, while enhancing the fortunes of professional teams around the world in rugby, cricket, football, basketball, and netball. Gilbert’s work later contributed to the All Blacks becoming the greatest team of a generation, as they won two Rugby World Cups in 2011 and 2015, 21 consecutive Bledisloe Cups, seven Tri-Nations Series, and ten Rugby Championships. They claimed the Laureus World Team of the Year Award while spending 118 consecutive months at the top of the World Rugby Rankings between the years of 2009 and 2019.

For the very first time, Gilbert’s methods have been laid out in his debut book, Become Unstoppable — a collection of psychological leadership strategies, cultural upgrades and game-changing mental skills that can be transferred from the world of elite sport and into work, home, and play. Gilbert’s skills have since been sought out by a raft of market-leading companies and institutions looking to outpace their competitors. Now Become Unstoppable brings these ideas together and delivers a competitive advantage for anyone hoping to gain the edge in their field — or life.

Gilbert was the glue between the players and management and our performances on the field and was a huge part in our successes. As a player, he wanted to push me to reach the stars, and his methods helped me every day. One of his strengths was to build a person’s mindset so that they could believe anything was possible Kieran Read, All Blacks captain
Gilbert’s ability to bring the best out in both the players and management was hugely influential to our success as a team. Richie McCaw, 2011 and 2015 Rugby World Cup winner
Gilbert had an incredible influence on the All Blacks story Wayne Smith, All Blacks head coach and assistant coach
He was the heartbeat of the All Blacks. Dane Coles, 2015 Rugby World Cup winner
Gilbert has a beautiful way of bringing a group of people together. To give them a purpose or a challenge to commit to something greater than oneself. Stephen Fleming, Black Caps captain
He was a huge support to me and I still recall his words in my working life now. I am very thankful to have worked alongside him. Frank Lampard
Gilbert offered invaluable advice to me and shared wisdom on navigating the emotional challenges that accompany high-performance teams, learning not to let individual sacrifice lose their sense of purpose. I was impressed by how relatable his delivery was, and he often emphasised the importance of authenticity. He brings a lot of heart and soul to his approach to the mental side of high-performance, which I loved and expresses it throughout this book. Emma Hayes

Gilbert Enoka is a legendary mental performance coach who has worked with New Zealand’s corporate and sporting elite. He is internationally-renowned for his two-decade history with the All Blacks. He has been with the All Blacks for over 250 tests and during that time the team has won back-to-back Rugby World Cups, one Laureus Award (for the best team in the world), 17 Bledisloe Cups, three Grand Slams, seven Tri Nations and five Rugby Championships. Gilbert’s reputation has also seen him work with the Black Caps, Silver Ferns, Crusaders and many other high-performing international athletes. A sought-after speaker, Gilbert talks about the psychology behind individual and team success in world-level sport and how this can be applied to any walk of life.

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