Innovation and Growth

Innovation and Growth by George S. Day brings together landmark studies that examine the role of innovation as a catalyst for sustained business expansion. In this book, Day explores how firms can embed innovation into their strategic agendas to unlock new markets, increase customer value, and drive long-term growth.

From identifying growth opportunities to managing innovation portfolios, Day presents clear frameworks that help organizations evolve beyond incremental improvements toward breakthrough thinking. He addresses the cultural, structural, and strategic elements required to make innovation a repeatable and scalable capability within firms.

This book is essential for executives, product managers, entrepreneurs, and scholars who seek to understand how innovation intersects with business strategy and performance. Day's insights demonstrate how firms can harness customer needs, competitive intelligence, and technological advances to fuel innovation-led growth.

Part of the Legend in Marketing series, this book cements George Day's legacy as a thought leader in marketing-led innovation and enterprise transformation.

George S. Day is the Geoffrey T. Boisi Emeritus Professor and Emeritus Faculty in Residence at the Mack Center for Technological Innovation at the Wharton School, University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute and is a past chairman of the American Marketing Association (AMA). Day has authored 20 books in the areas of marketing, innovation and strategic management and has published over 135 articles. He has won one best book award and 10 best article awards, and two of these articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, the Mahajan Award for career contributions to strategy in 2001, and the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award in 2003. In 2011, he was selected to be one of 11 Legends in Marketing. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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