How Great Ideas Happen

‘How Great Ideas Happen turns our usual thinking about creativity on its head… If you’ve ever felt like creativity was sometimes out of reach, this is the guide you’ve been waiting for.’ * Laurie Santos, host of The Happiness Lab podcast *‘A revelation… wise, funny, and delightfully counterintuitive. It has changed the way I think about coming up with new ideas.’ * Paul Bloom, author, Against Empathy and Psych *‘An inspiring reminder that creativity is a capacity we can all cultivate.’ * Katy Milkman, author, How to Change and host of Choiceology podcast *‘I’ve read many books on creativity, but How Great Ideas Happen truly stands out… Thoughtful, clear, and practical, its frameworks are both inspiring and useful.’ * Jonathan Goodman, author, Unhinged Habits and The Obvious Choice *‘Beautifully written, full of fascinating studies and compelling stories, all masterfully woven together.’ * Frank Keil, author, The Disappearance of Insight and Wonder *‘Anyone who says, “I’ve always wanted to write a book, compose a song, design a garden,” or whatever it may be, should be handed this book.’ * Patricia Romanowski, editor, The Rolling Stone Encyclopedia of Rock & Roll *

George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. As a psychologist and cognitive scientist, his research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post.