The 'New' Science of Scientific Writing
Using Reader Expectations to Transform Scientific Communication
$36.90
- Paperback
114 pages
- Release Date
15 September 2026
Summary
A practical guide to scientific writing that applies George David Gopen’s Reader Expectation Approach to help researchers communicate with greater clarity, precision, and reader impact.
For more than three decades, George David Gopen’s Reader Expectation Approach (REA) has transformed how scientists, researchers, and professionals write—not by prescribing rules, but by revealing how readers read. REA was first introduced in his highly acclaimed 1990 American Scientist article, “The Sc…
Book Details
| ISBN-13: | 9781801360937 |
|---|---|
| ISBN-10: | 1801360936 |
| Author: | George David Gopen |
| Publisher: | Anthem Press |
| Imprint: | First Hill Books |
| Format: | Paperback |
| Number of Pages: | 114 |
| Release Date: | 15 September 2026 |
| Weight: | 143g |
| Dimensions: | 7mm x 140mm x 216mm |
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Critics Review
“With admiration and gratitude. I thought of your work with every sentence I wrote in ‘If I Understood You, Would I Have This Look on My Face?’” —Alan Alda, actor, author, and founder of the Alan Alda Center for Communicating Science, The State University of New York, Stonybrook.
“Dr. Gopen’s 1990 article ‘The Science of Scientific Writing’ is our #2 most viewed online article overall, for the entire period since 2017, with almost 148,000 views. It is certainly fair to say that it is one of our most popular, read, cited, and requested articles.”—Fenella Saunders, Editor-in-Chief, American Scientist (May 26, 2026).
“George gave me my life, my career, my future. He gave me my dreams. I owe him everything.” —Victoria Seewaldt, MD, Ruth Ziegler Chair in Population Sciences, The City of Hope.
“George Gopen is nothing less than a prophet leading writers to a promised land free of obfuscated meaning and consequent misunderstanding.” —Anna Mukamal Stevens, Assistant Professor of Digital Humanities in the Department of English and Comparative Literature at the University of North Carolina at Chapel Hill.
“Both native and nonnative English speakers hearing the principles described in this book tend to exclaim, ‘Why didn’t someone tell me this before???’” —L. McPhee-Kimminau.
“[This book argues] that the effective communication of scientific notions requires understanding [reader] expectations, […] Indeed, the book’s suggestions for radically restructuring how scientists write are compelling because each example yields clarity from confusion.”—Foreword Clarion Reviews
George David Gopen
George David Gopen, JD, PhD, is Professor Emeritus of the Practice of Rhetoric at Duke University. He is the creator of the Reader Expectation Approach to writing in the English Language. His 1990 American Scientist article, “The Science of Scientific Writing,” has been reprinted and taught at universities worldwide for more than 35 years.
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