Croc
How the Ugliest Shoe in the World Became a Massive Success & Nearly Destroyed Me in 15 Easy Lessons
$34.48
- Paperback
288 pages
- Release Date
15 September 2026
Summary
Lessons on life and business you are guaranteed to find nowhere else.
Crocs are many things to many people. They’re the best-selling non-sneaker shoe on the planet, for starters. For some, it’s true, they’re the ugliest shoe ever made. What’s indisputable is, two decades later, they’ve worn by billions of feet worldwide, from the supermarket to the red carpet. In fact they’ve never been more popular.
For me, Crocs are a journey. They’ve taken me from a kid who…
Book Details
| ISBN-13: | 9781035438648 |
|---|---|
| ISBN-10: | 103543864X |
| Author: | George Boedecker |
| Publisher: | Headline Publishing Group |
| Imprint: | Wildfire |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 15 September 2026 |
| Weight: | 334g |
| Dimensions: | 28mm x 154mm x 232mm |
Critics Review
He lives way out on the fringe of everything. You don’t get to the position of being able to help the vast number of people that he can help by being normal. He cares about people who don’t have what he has. This is a guy who is walking a tightrope between reality and craziness on one hand and is enabling, on the other hand, people to have a life. Shoes and sub sandwiches? Awesome. Music and charity work? Angel wings. * DAVE SCHOOLS, Widespread Panic *
In this moving story, George Boedecker rebounds from a fractured childhood to create an invention that catapults him to CEO global stardom. On the journey to Crocs’ success, George is inspired to channel his heart through the power of community and philanthropy. And he does it all - his way. * PAULA DUPRÉ PESMEN, Oscar-nominated, Grammy and Emmy-winning filmmaker and founder, There With Care *
Every founder thinks they’re contrarian. George Boedecker actually is one. A funny, honest, and surprisingly moving look at what it takes to build something the world isn’t ready for - until, suddenly, it is. * ROBERT S. CASTELLINI, cofounder, Sentinel Wealth Management *
I f***ing love this guy… . He’s addicted to amusement. He’s just looking for trouble all the time. * TODD SNIDER, American singer/songwriter *
Beyond his skills as an entrepreneur and author, George has the gift of music. As a singer his interpretation of classic hits takes them to another level. A champion of the outlaw sound, he delivers raw emotion like no other. Truly a multi-talented Renaissance man. * DAVID PRESTON, former senior director at BMI *
A twisted cross between Steve Jobs and Hunter S. Thompson. Pure entertainment. * DUANE TRUCKS, Widespread Panic *
A tremendous character. * NEAL CASAL, Blackfoot, the Cardinals *
George Boedecker
George “Boe” Boedecker Jr. is an entrepreneur and humanitarian. He is the principal founder and creative force behind Crocs, Inc., where he served as CEO for 2.5 years. During his tenure, Crocs grew from an eight-person startup into an industry giant. Once deemed the fastest growing footwear company on the planet, George’s success at Crocs culminated in the largest IPO in the history of the shoe industry.
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