Paperback
Bridge the gap: conquer markets with cutting-edge tech adoption strategies.
3rd Edition Crossing the Chasm
marketing and selling disruptive products to mainstream customers
$55.63
- Paperback
288 pages
- Release Date
28 January 2014
Check Delivery Options
Summary
Crossing the Chasm: 3rd Edition - Marketing and Selling Disruptive Products to Mainstream Customers
The essential guide for launching innovative products into the mainstream market, now updated with fresh perspectives on high-tech marketing.
In Crossing the Chasm, Geoffrey A. Moore highlights the critical gap in the Technology Adoption Life Cycle between early adopters and the early majority. While early adopters embrace risk for the sake of innovation, the early ma…
Book Details
| ISBN-13: | 9780062292988 |
|---|---|
| ISBN-10: | 0062292986 |
| Series: | Collins Business Essentials |
| Author: | Geoffrey Moore |
| Publisher: | HarperCollins Publishers Inc |
| Imprint: | HarperCollins Publishers |
| Format: | Paperback |
| Number of Pages: | 288 |
| Edition: | 3rd |
| Release Date: | 28 January 2014 |
| Weight: | 222g |
| Dimensions: | 137mm x 204mm |
You Can Find This Book In
About The Author
Geoffrey Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.