Irresistible Persuasion

Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation: you choose your starting point and your goal, and then just join the dots. It's the only way to make success inevitable.Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way, and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.Geoff Burch is the presenter of BBC TV All over the Shop. When he's helped you to decide what you want, he'll show you the irresistible way to get it. You won't just get more customers; you'll get more profitable customers.

'If you need to persuade anyone to do anything, then don′t miss reading this enthralling book. In my opinion, Geoff Burch is the master of persuasion.' -- Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps

Geoff Burch is hailed as the alternative business guru. Once described as a disruptive influence, he is now seen as an agent for change. He is hugely in demand as a consultant and lecturer, as well as speaking at conferences and advising companies on a variety of business practices.He was the presenter of BBC2’s All Over the Shop, where he helped British retailers rediscover the power of good customer service, and helps them to thrive on the High Street.With characteristic irreverence and humour, Geoff tears apart many business taboos. He combines the quick wit of a comedian with the thoughtfulness of a psychoanalyst to ensure his message gets through.Geoff explains the value and power of persuasion - a verbal martial art that if used correctly will always give you the outcome you desire in your business dealings, and leave you with a customer who will come back again and again. He looks at how everything from sales and negotiation to customer care can be improved, illustrating his points with examples that will become fixed in your memory. Most importantly, he encourages audiences to embrace change with a real sense of excitement. Christopher Oxford is the narrator of 'Cryer's Hill' by Kitty Aldridge.

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