A Practical Guide to Negotiation

‘I particularly like the practical advice and step-by-step guides to applying this strategy in all areas of your life where you need to seek agreement. If there is one book about negotiation I can thoroughly recommend you have on your shelf, it’s this one.’ * Kathleen Saxton, Founder and CEO, The Lighthouse Company *‘Gavin’s is a special gift. If this is your first exposure to his talent, you are in for a treat.’ * Marc Nohr, CEO, Fold7, former FT Columnist and Founder of Kitcatt Nohr *‘A brilliantly stimulating reminder of how a handful of simple techniques can transform what we achieve when properly prepared. Gavin has created the go-to book for everyone.’ * Bruce Daisley, VP Europe, Twitter *‘An honest, practical and enjoyable guide to the art of negotiation. I would recommend A Practical Guide to Negotiation to any salesperson, buyer or manager in any field.’ * Mike Morton, Leadership and Influence Trainer *‘Gavin’s book is transformational because it provides the solid steps needed for effective negotiation in a simple format that allows people to use it.’ * Steven Fine, Master Practitioner, Lumina Learning *‘I recommend that everyone in my team reads this book; if you want your teams to be more successful, I suggest you recommend that they read it too.’ * Naren Patel, CEO, Primesight *

Gavin Presman delivers negotiation, sales and influence training with his company, Inspire, and at the How To Academy in London. He is a master practitioner of NLP, the European lead trainer for Microsoft’s Catalyst programme, and the chair of governors at Eden Primary - a free school he helped found.