Marketing Channel Management
organization and coordination
$345.42
- Hardcover
328 pages
- Release Date
30 November 2025
Summary
Master the Channels: A Practical Guide to Marketing Channel Management
Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world examples from a range of industries to demonstrate how channels of distribution are organized and coordinated.
Taking…
Book Details
| ISBN-13: | 9781009561778 |
|---|---|
| ISBN-10: | 1009561774 |
| Author: | Gary L. Frazier |
| Publisher: | Cambridge University Press |
| Imprint: | Cambridge University Press |
| Format: | Hardcover |
| Number of Pages: | 328 |
| Release Date: | 30 November 2025 |
| Weight: | 0g |
About The Author
Gary L. Frazier
Gary L. Frazier was Professor of Marketing at the Marshall School of Business, University of Southern California, from 1984 to 2025. He specialized in the organization and coordination of marketing channels, pathways of branded products and services from suppliers to end-customers, often through independent intermediaries. Outside of academia, he acted as an expert witness or consultant for various Fortune 100 firms, advising on cases which focussed on the intersection of marketing strategy and channel management. His proudest achievement was his role as editor for the Journal of Marketing, 2011 to 2014, after which he served on the editorial review board. He was also a member of the editorial board for the Journal of Marketing Research and published extensively in both journals.
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