The Market Makers by Gary G. Hamilton, Hardcover, 9780199590179 | Buy online at The Nile
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The Market Makers

How Retailers are Reshaping the Global Economy

Author: Gary G. Hamilton, Benjamin Senauer and Misha Petrovic  

The Market Makers
Hardcover

In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.

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Summary

In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.

Read more

Description

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. Theyare the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is thefirst to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

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About the Author

Gary G. Hamilton is a Professor of International Studies and of Sociology at the University of Washington. He specializes in historical/comparative sociology, economic sociology, and organizational sociology. He also specializes in Asian societies, with particular emphasis on Chinese societies. He is an author of numerous articles and books, including most recently Emergent Economies, Divergent Paths, Economic Organization and International Trade in South Koreaand Taiwan (with Robert Feenstra) (Cambridge University Press, 2006) and Commerce and Capitalism in Chinese Societies (London: Routledge, 2006).Misha Petrovic is an Assistant Professor in the Department of Sociology, National University of Singapore. His primary research interests are in economic sociology, social theory, and globalization. He authored and co-authored a number of papers on market-making, consumer goods markets, and the global economy, including recent contributions to the Handbook of Research on Asian Business (Edward Elgar, 2007) and The Oxford Handbook of Sociology and Organization Studies (2009). He is currentlyleading a comparative research project on the development of marketing capabilities of consumer goods firms in SE Asia and China, and working on a book manuscript tracing the long-term historicaldevelopment of consumer goods markets. Benjamin Senauer is a professor of Applied Economics at the University of Minnesota, where he has been on the faculty for over 30 years. His PhD is from Stanford University. He has served as the Director of the Center for International Food and Agricultural Policy at the University and as Co Director of The Food Industry Center, one of over 20 Sloan Foundation Industry Study Centers. His primary areas of interest include trends in the food industry,consumer behavior, and food and nutrition policy. Dr. Senauer has spent sabbaticals and other academic leaves at Cambridge University, the International Food Policy Research Institute, and the World HealthOrganization and Food and Agriculture Organization of the United Nations. He has published in a wide range of academic journals and is the coauthor of two books, Food Trends and the Changing Consumer and Ending Hunger in Our Lifetime, Food Security and Globalization.

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More on this Book

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

Read more

Product Details

Publisher
Oxford University Press
Published
24th February 2011
Pages
382
ISBN
9780199590179

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