Paperback
Marketing meets management: essential principles for university success.
Marketing and Management, 1st Edition
defined, explained and applied (custom edition)
$183.09
- Paperback
672 pages
- Release Date
13 March 2020
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Summary
Marketing and Management: Defined, Explained, and Applied
This custom edition is published for La Trobe University.
It is a compilation from:
- Principles of Marketing, 7th ed. by Armstrong, Kotler, Adam & Denize.
- Management: the essentials, 4th ed. by Robbins, DeCenzo, Coulter & Woods
Book Details
| ISBN-13: | 9780655702412 |
|---|---|
| ISBN-10: | 0655702415 |
| Author: | Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Phillip Kotler, Megan Woods, Stephen Robbins, David DeCenzo |
| Publisher: | Pearson Education Australia |
| Imprint: | Pearson Education Australia |
| Format: | Paperback |
| Number of Pages: | 672 |
| Edition: | 1st |
| Release Date: | 13 March 2020 |
| Weight: | 1.95kg |
| Dimensions: | 274mm x 219mm x 42mm |
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