Concept Code by Gaby Crucq-Toffolo, Paperback, 9789063694326 | Buy online at The Nile
Concept Code by Gaby Crucq-Toffolo - ISBN: 9789063694326
Paperback
Conceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. This book guides you through every stage of bringing life to an idea in order to become a fully matured concept.

Concept Code

How to Create Meaningful Concepts

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$72.96

  • Paperback

    192 pages

  • Release Date

    28 November 2016

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Summary

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to “think conceptually”, it is also important to “do conceptually”; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes …

Book Details

ISBN-13:9789063694326
ISBN-10:9063694326
Author:Gaby Crucq-Toffolo, Sanne Knitel
Publisher:BIS Publishers B.V.
Imprint:BIS Publishers B.V.
Format:Paperback
Number of Pages:192
Release Date:28 November 2016
Weight:381g
Dimensions:248mm x 200mm
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About The Author

Gaby Crucq-Toffolo

Gaby Crucq-Toffolo (Author)

Sanne Knitel has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing. Gaby Crucq works as a Lecturer Concept Development at the Fontys Academy for Creative Industries in Tilburg, The Netherlands. After graduating in Leisure Management, she immersed herself in the field of creativity and concept development. At this moment Gaby is studying at EURIB/ European Institute for Brand management. The EURIB master program is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy. Within this field of expertise, Gaby’s strongpoints are her analytic skills. Through seminars and workshops, Gaby lets people experience that everyone is able to think in concepts.

Sanne Knitel (Author)

Sanne Knitel has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing.

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