Paperback
Creativity, experience, and value: unlock marketing in creative industries.
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Marketing in Creative Industries
value, experience and creativity
$86.00
- Paperback
384 pages
- Release Date
22 November 2025
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Summary
Unleash Your Creative Genius: A Marketing Guide for Arts and Culture
The challenges of delivering value in industries as diverse as music, tourism, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations.
Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds – artists, curators, athletes, for exampl…
Book Details
| ISBN-13: | 9781350522602 |
|---|---|
| ISBN-10: | 1350522600 |
| Author: | Gabriele Troilo |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Academic |
| Format: | Paperback |
| Number of Pages: | 384 |
| Edition: | 2nd |
| Release Date: | 22 November 2025 |
| Weight: | 0g |
| Dimensions: | 246mm x 189mm |
About The Author
Gabriele Troilo
Gabriele Troilo is Associate Professor of Marketing at Università Bocconi, Milano, Italy. He was also Vice-President of the European Marketing Academy (EMAC) from 2006-2012.
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