Classic Beauty

The definition of a beautiful face has never been constant. See how political and social climates have molded accepted beauty rituals and the evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the 1920s to today. Follow the fascinating history of cosmetic trends through vintage ads; detailed makeup application guides; and profiles of famous makeup innovators, connoisseurs, and iconic faces. Over 450 images, timelines, and detailed vintage colour palettes show the changing definitions of beauty and document makeup innovations (the first mascara, lipstick, eye shadow, etc.). This is an ideal reference for the professional makeup artist, cosmetologist, educator, student, and general makeup enthusiasts. AUTHOR: Gabriela Hernandez, is an accomplished artist, photographer, and cosmetics historian. Her photography has been published in Bon Appe;tit, L.A.Times, and Shape. Gabriela lives in Los Angeles with her husband and two children. 450+ colour and b/w images

Gabriela Hernandez, founder and CEO of Bésame Cosmetics, is anaccomplished artist, photographer, and cosmetics historian. Herphotography has been published in Bon Appétit, L.A.Times, and Shape.Gabriela lives in Los Angeles with her husband and two children.

The definition of a beautiful face has never been constant. See howpolitical and social climates have molded accepted beauty rituals andthe evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips,and face, and offers in-depth aesthetic reviews of each decade from the1920s to today. Follow the fascinating history of cosmetic trends through vintage ads; detailed makeup application guides;and profiles of famous makeup innovators, connoisseurs, and iconicfaces. Over 450 images, timelines, and detailed vintage color palettesshow the changing definitions of beauty and document makeup innovations(the first mascara, lipstick, eye shadow, etc.). This is an ideal reference for theprofessional makeup artist, cosmetologist, educator, student, andgeneral makeup enthusiasts.

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