Sport Public Relations, 9781718235571
Paperback
Master sport PR: navigate media, crises, and build strong brands.

$283.98

  • Paperback

    296 pages

  • Release Date

    15 February 2026

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Summary

Navigate the evolving world of sport public relations.

Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport.

The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder manage…

Book Details

ISBN-13:9781718235571
ISBN-10:1718235577
Author:G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross
Publisher:Human Kinetics Publishers
Imprint:Human Kinetics
Format:Paperback
Number of Pages:296
Release Date:15 February 2026
Weight:839g
Dimensions:279mm x 216mm
About The Author

G. Clayton Stoldt

G. Clayton Stoldt, EdD, is a professor of sport management and the faculty athletics representative (FAR) at Wichita State University (WSU) in Kansas. He has taught and conducted research in sport public relations for more than 25 years. He was a college sport information director for 10 years, with responsibilities spanning media relations, donor advancement, and broadcasting. Stoldt also has nearly 20 years of academic administration experience at WSU, including serving as an interim dean, an associate dean, and a department chair.

Stoldt has published and presented extensively on the topic of sport public relations. His work as an academic leader and a sport public relations practitioner has been recognized at the national level, and he is highly engaged in college athletics based on his current role as a FAR.

Stephen W. Dittmore, PhD, is the dean of the Silverfield College of Education and Human Services at the University of North Florida. Prior to this role, he spent two years at Baldwin Wallace University as dean of the College of Education and Health Sciences and 14 years as an administrator and faculty member at the University of Arkansas. He worked in sport public relations in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. In 2015, he served as the venue media manager for the Special Olympics World Games in Los Angeles.

Dittmore is a member of the Society for American Baseball Research. He is also the author of Jim Gilliam: The Forgotten Dodger.

Mike Ross, EdD, is associate dean and an associate professor of sport management at Wichita State University (WSU), with teaching specializations in sport public relations, technology in sport management, and sport leadership. Prior to joining the faculty in 2010, Ross was the assistant media relations director for WSU Athletics. He has sustained his involvement in sport communication practice in a number of ways, including serving as director of media operations for several NCAA men’s and women’s basketball regional events hosted in Wichita.

Ross was the recipient of the Leadership in the Advancement of Teaching Award in 2016 and the College of Education Emory Lindquist Faculty Teaching Award in 2018, both from WSU.

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