Communicating the Sacred
varieties of religious marketing
$278.30
- Hardcover
288 pages
- Release Date
29 April 2022
Summary
Communicating the Sacred: Marketing and Propaganda in Religious Traditions
This book explores marketing as a genuine component of religious traditions, investigating the theme across a large historical and geographical area, and in a variety of expressions. From 3rd BCE Maya stucco friezes, early Christian writings, and 9th CE Cambodian inscriptions, right down to modern-day propaganda and recruitment strategies adopted by the ISIS jihadi movement, Falun Gong, Muslim Varkaris, spiri…
Book Details
| ISBN-13: | 9781433187124 |
|---|---|
| ISBN-10: | 1433187124 |
| Author: | Francis S.M. Chan, Miloš Hubina |
| Publisher: | Peter Lang Publishing Inc |
| Imprint: | Peter Lang Publishing Inc |
| Format: | Hardcover |
| Number of Pages: | 288 |
| Release Date: | 29 April 2022 |
| Weight: | 498g |
| Dimensions: | 225mm x 150mm |
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About The Author
Francis S.M. Chan
Miloš Hubina is Assistant Professor at the College of Religious Studies at Mahidol University in Thailand. He received his PhD in comparative religion from Comenius University in Bratislava, Slovakia. He is the author of the book Consciousness Vast Like an Ocean: Philosophy and Meditation in Indian Buddhism (in Slovak). His professional interests include Theravāda rituals, religion and motivation, and cognitive studies of religion.
Francis S.M. Chan is Foreign Expert at the College of Religious Studies at Mahidol University in Thailand and English Trainer for the Institute of International Education-Southeast Asia. He received his PhD in religious studies from Mahidol University in Thailand, and also has a degree in English language from the National University of Singapore. His professional interests include comparative religion and Christian minorities in Asia.
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