Email newsletter promotion to 800,000+ contacts directing consumers to check out the recently released guides wherever books are sold Announcement of new book releases and promotion of destinations through and social media. Sales directed to IndieBound and top retailers. @fodorstravel has 180K followers on Instagram, 120K followers on Pinterest, 102K followers on Facebook and over 1.12 million followers on Twitter. Print advertisements in various catalogs including Ingram Advance, Publisher's Weekly, Library Journal, Booklist, and B&T.
Helps travelers plan road trips across the United States from wine country in the Northwest and Route 66 to New Mexico's Trail of the Ancients and the Blue Ridge Parkway with expert tips, epic sites and good eats.
Email newsletter promotion to 800,000+ contacts directing consumers to check out the recently released guides wherever books are sold Announcement of new book releases and promotion of destinations through and social media. Sales directed to IndieBound and top retailers. @fodorstravel has 180K followers on Instagram, 120K followers on Pinterest, 102K followers on Facebook and over 1.12 million followers on Twitter. Print advertisements in various catalogs including Ingram Advance, Publisher's Weekly, Library Journal, Booklist, and B&T.
Helps travelers plan road trips across the United States from wine country in the Northwest and Route 66 to New Mexico's Trail of the Ancients and the Blue Ridge Parkway with expert tips, epic sites and good eats.
TOURISM TRENDS:
FULLY REDESIGNED!
CURATED AND RELEVANT:
CONCISE:
Please see additional key selling points in the book main description
“"Fodor's is pitched a few notches higher...aimed at a fairly discerning traveler with an appetite for background and the occasional surprise." - New York Times "The Fodor's guides are notable for their ratings of sights, restaurants, shops, accommodations and attractions." - Chicago Tribune "In terms of comprehensiveness of coverage, the very accessible format, and the enthusiastic tone, this series remains one of the best on the market." - Booklist "Fodor's super-informative guidebooks are known for accuracy and attention to detail." - Sacramento Bee "Fodor's can help you plan the perfect adventure." - Arizona Republic”
“Fodor’s is pitched a few notches higher…aimed at a fairly discerning traveler with an appetite for background and the occasional surprise.” – New York Times
“The Fodor’s guides are notable for their ratings of sights, restaurants, shops, accommodations and attractions.” – Chicago Tribune
“In terms of comprehensiveness of coverage, the very accessible format, and the enthusiastic tone, this series remains one of the best on the market.” – Booklist
“Fodor’s super-informative guidebooks are known for accuracy and attention to detail.” – Sacramento Bee
“Fodor’s can help you plan the perfect adventure.” – Arizona Republic
For over 80 years, Fodor's Travel has been a trusted resource offering expert travel advice for every stage of a traveler's trip. We hire local writers who know their destinations better than anyone else, allowing us to provide the best travel recommendations for all tastes and budget in over 7,500 worldwide destinations. Our books make it possible for every trip to be a trip of a lifetime.
TOURISM TRENDS: The COVID-19 pandemic in 2020 caused a steep drop-off in tourism to many destinations, but interest in domestic U.S. travel (especially to destinations that can be reached by car) increased in mid-2020 and surveys have shown that this likely to increase further in 2021 once a wider group of Americans is vaccinated. From a September 2020 NYTimes Article: "One AAA forecast released in June put summer numbers at nearly 700 million road trips (a decrease of only 3 percent from last year) with driving accounting for 97 percent of all travel. Berkshire Hathaway Travel Protection launched its first-ever road-trip travel insurance. Even New Yorkers bought cars. Since March 2020, gas prices have been significantly lower per gallon than in 2019, according to the federal Energy Information Administration, and many travel operators have leaned into the road trip's resurgence. The pandemic, with its travel restrictions at home and abroad, has forced travelers to look again to their own backyards. From April to June, in three consecutive monthly surveys of about 1,000 respondents, Skift Research found that the top choice for a "first trip," selected by about 40 percent of respondents, has been consistent since April: driving and staying within 100 miles of home. FULLY REDESIGNED! New front cover has eye-catching full-bleed images with key selling points on the front New back cover is fully-redesigned "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going) Visually focused with more color and images including more full and half-page images throughout and color-coded category icons Other useful features include a Calendar of Events to help with trip-planning "Planning Your USA Road Trip" (logistical planning tips section) clarifies logistics Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational CURATED AND RELEVANT: Focused coverage on only the best places so travelers can make the most out of their limited time. Carefully vetted recommendations for all types of establishments and price points. CONCISE: Short reviews presented with brevity and focus. Please see additional key selling points in the book main description
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