Behavioral Data Analysis with R and Python
Customer-Driven Data for Real Business Results
$176.92
- Paperback
300 pages
- Release Date
30 June 2021
Summary
Most of the data that companies collect is related to customer behaviors, such as clicks on a website or purchases in a supermarket. But data science algorithms and predictive analytics tools aren’t that specific, so customer data is treated the same way as, for example, astronomical or genomic data.
This practical guide introduces powerful methods for behavioral data analysis that you’re probably not aware of.
Advanced experimental design will help you get the most out of you…
Book Details
| ISBN-13: | 9781492061373 |
|---|---|
| ISBN-10: | 1492061379 |
| Author: | Florent Buisson |
| Publisher: | O'Reilly Media |
| Imprint: | O'Reilly Media |
| Format: | Paperback |
| Number of Pages: | 300 |
| Release Date: | 30 June 2021 |
| Weight: | 620g |
| Dimensions: | 178mm x 233mm |
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Florent Buisson
Florent Buisson is head of Behavioral Science at Allstate Insurance Company. He manages a team of behavioral scientists who run data analyses and implement behavioral interventions such as nudges. He previously worked for a French strategy consulting firm where he used economics and data analysis to answer complex measurement questions, for example building an index measuring the stability of agricultural policies in developing countries on behalf of the UN Food and Agriculture Organization. He also worked in specialty healthcare analytics, analyzing the behaviors of patients with severe diseases. Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master’s degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.
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