The Customer-Driven Marketing Handbook
building marketing plans that capture and convert
$48.00
- Paperback
248 pages
- Release Date
3 December 2025
Summary
Unlock Growth: A Customer-Driven Marketing Handbook
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you.
The Customer-Driven Marketing Handbook is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront…
Book Details
| ISBN-13: | 9781398622425 |
|---|---|
| ISBN-10: | 1398622427 |
| Author: | Fab Giovanetti |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 248 |
| Release Date: | 3 December 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Fab Giovanetti
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant. As the CEO and head teacher of Alt Marketing School, she supports individuals to make a positive impact through their marketing efforts. Based in Cambridge, UK she has featured in The Next Web, Business Insider and Forbes amongst others and has been nominated as one of the 50 digital women as well as one of the Top 100 Marketers in 2023 by Growth Daily and in the Top 100 Marketing Influencers Index of 2023.
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