Open Strategy for Digital Business

This book offers the reader a novel perspective on how digital contexts and open strategy approaches – the act of opening up strategic initiatives beyond company managers to involve front-line employees, stakeholders, and entrepreneurs – are related.

Going beyond the claim that digital media drives open strategy by containing a detailed analyses of the interrelations between the two, the authors examine how ICT have diffused globally and trace the emerging links between digitally driven environments and open strategizing approaches. This book also draws a general picture of how and why digital technologies create new networks. A more competitive, transparent, empowered, and inclusive environment would enhance development and encourage novel approaches to strategies implemented. Real-life exemplifications of how and why digital technologies contribute to open strategizing are also provided. Various drivers impacting the necessity to develop more relational advantage are discussed and intertwined with the description of challenges observed in the case of imposing openness.

A useful resource for researchers of strategic management and information systems, as well as those looking at digital strategy and transformation.

Ewa Lechman is Professor of Economics, employed at Faculty of Management and Economics, Gdańsk University of Technology/Fahrenheit Universities. Her research interests are digital technology, innovations, economic development, social development, and financial innovations.

Joanna Radomska is Associate Professor in the Strategic Management Department and Vice-Dean of the Faculty of Business and Management at Wrocław University of Economics and Business. Her research interest falls under management, including open strategy, omnichannel, strategy practice, creative industries, and family business areas.

Ewa Stańczyk-Hugiet is Professor in the Advanced Research in Management Department at Wroclaw University of Economics. Her research interest falls under the broad scope of management studies, including open strategizing, strategic management and elements of organizational adaptation, and inter-organizational dynamics in complex environment.

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